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Kajabi Review – Features, Benefits, Pricing, and More


If you’re trying to decide if Kajabi is the right business platform to create online courses and scale your knowledge business on keep reading as we do a full walkthrough of its features and capabilities so you can see if it’s the right fit for you.

What is Kajabi?

Kajabi is an all-in-one business platform that allows users to build and grow a successful business online. Their mission is to empower knowledge entrepreneurs to achieve their passion and sell their content online.

The platform is designed to help users easily create premium digital products such as online courses, coaching programs, membership sites, and more. Using Kajabi’s main features and capabilities, you can then create multiple options for monetization and automate your marketing and sales process.

We’ll get more into the details of what Kajabi offers below.

What’s Kajabi Used For?

Basically, Kajabi is used for creating, hosting, marketing, and selling digital products. It provides all the necessary features needed to create a professional website, a range of digital products, sales pages, sales funnels, email campaigns, and much more.

You can even sell physical products through the platform if you want, although that’s not its main purpose.

Who Uses Kajabi?

Kajabi is used by over 40,000 course creators, entrepreneurs, and influencers worldwide. It is a platform that’s primarily used by individuals and businesses who have valuable educational content they want to create, package and sell online to students across the world.

The platform is designed with edupreneurs in mind, including speakers, authors, creatives, consultants, writers, coaches, and others who make a living by creating and selling educational content or those who have valuable information and/or educational content that they want to share with their students and monetize it.

Kajabi Review: Main Features

If you’re looking to create your first course, or if you already have courses that you want to move to a better platform and you’re considering switching to Kajabi, here’s what you need to know so you can make an informed decision and see if this platform works for you.

1.    Kajabi Course Builder

Course and Website Building

If you’re just starting out, building your website will be one of the crucial things you’ll need to do so you can promote your content and present yourself and your business to the world.

If your intent is to become an edupreneur and create courses and digital products for your students, then choosing a platform that offers those options and allows you to create a website as well will be very useful to you and will save you a lot of time and money in the process.

What’s great about Kajabi is that you can create an engaging and professional-looking website easily, without having any knowledge in web design. Creating a website with Kajabi is easy since you can use their drag-and-drop builder to integrate all of your ideas and create the website you’ve envisioned.

In addition to making the website creation process easy and intuitive, their online course creation tool is also really easy to use so you can build your courses from the ground up. Kajabi makes the whole process of creating courses easy and enjoyable. You don’t have to be tech-savvy to create amazing courses on the platform.

Simply write your scripts and lessons, record any audio or video you need for the course, create your graphics, and once all that content is created and edited, you can start uploading it onto the platform.

Choose among the different product templates available. Within the template, you’ll have the option of creating categories, sub-categories, and posts (lessons). Within each lesson, you can add all kinds of content, including:

  • Text
  • Images
  • Videos
  • Assessments
  • Downloads
  • Comments
  • And Kajabi Automations

The platform makes it easy to upload your content and create your courses according to your preferences so you can create the course you’ve envisioned and start marketing and selling it right away.

Website Themes

Kajabi has an extensive library of available themes that are ready to go. You can simply select the one that fits best and modify it as much as you’d like so it can look the way you imagined it.

Each theme has a particular aesthetic using a collection of layouts and elements. Aside from using a predefined theme, you can also import your own custom theme.

Additionally, you have the option of using different themes on different products, so each product can have a unique aesthetic and be easy to distinguish from the others.

Product Creation

Kajabi offers a ton of great templates that you can use to create mini-courses, full courses, drip courses, and more. Apart from course creation, you can use Kajabi to create communities, memberships, and coaching programs using their templates with pre-loaded content which you can easily modify, move around, structure, and so on, so you can get everything set up right away.

Kajabi provides easy-to-use templates for creating live events as well. Just set up your Zoom webinar through the platform and build a pipeline with a registration page, a post-event offer, and a checkout page to make the most use out of your webinar and convert more leads.

Consistent Branding

By having both your courses and your website in one place, you can easily incorporate the same colors, styling, and elements across all pages so you can remain consistent with your branding. Since Kajabi has the same page builder for building course products, websites, landing pages, checkout pages, funnels, email, and all other forms, it’s super easy to keep your branding consistent.

Design and Customizations

You don’t have to be tech-savvy to be able to create appealing and well-structured courses. Kajabi offers a ton of templates that you can choose from. Using a template will make the process a lot easier for you since they offer pre-selected layouts and elements which you can then tweak and make changes to until you’re satisfied with the way your course looks.

Once you select a template, you can go through each element and customize it further. You can make your site and courses as unique as you want, particularly if you have access to the code editor available in the higher-paid plans. Then, you can use CSS and HTML to make certain edits outside the available customizations.

To remove the “Kajabi” brand from your site and domain URL, you will have to purchase the growth or pro package.

Good Video Streaming Capabilities

Kajabi offers integration with Wistia, a video hosting platform that allows you to take full control of your video content, which you can integrate with your tech stack so you can send engagement data to your CRM and use that to grow your business.

You can use Wistia to upload and stream your videos and you can rest assured that they will be secure on their platform. The fact that you have Wistia integrated with your Kajabi account means that you’ll save money by not having to buy a separate license for Wistia, which costs $99 per month.

Unlimited Hosting

As an all-in-one platform, all Kajabi plans offer web hosting with an unlimited amount of storage and bandwidth. They also have an auto-scaling feature to optimize performance depending on how much web traffic you’re getting. With Kajabi’s unlimited hosting you can have as many visitors on your site, create as many pages, and have unlimited storage space. You won’t have to worry about website speed regardless of how many visitors you’re getting.

User Experience

Kajabi is designed to be user-friendly and easy to use. On the dashboard, you can see everything laid out clearly and from there you can easily access different modules by navigating through the tabs.

Along with intuitive navigation, you also have the help of the Kajabi Assistant so you can look up certain tools and features by keywords. If you still can’t find what you are looking for on the platform, there are a ton of helpful guides and videos on Kajabi that are designed to help you navigate the platform better.

One instance where you may struggle a bit at first are the automation tools, at least some of them, which are harder to figure out, especially for someone who hasn’t worked with automations before. If you need help setting up automations talk to their customer support team or check out their useful guides on the subject.

2.    Kajabi Support

Kajabi Community

The great thing about Kajabi is that it has a strong community of people who use the platform and are super enthusiastic about getting the most out of it, as well as helping others like them succeed by offering advice and solutions through meet-ups, their Facebook group, forums and more.

This dedicated community is comprised of experts, new and enthused users, influencers, edupreneurs, and other people alike.

Training/Onboarding Process and Customer Service

kajabi review

The process of getting started with Kajabi is easy if you follow their simple onboarding steps. You’ll get access to a ton of recourses, training videos, and educational content designed to make the onboarding process easy and help you get started on the platform.

kajabi review

For any questions and issues that may arise during the process, their customer service representatives are here to provide phone and live chat support in a friendly and professional manner and help you solve the issue you’re facing as soon as possible.

If you’re using their basic plan, you’ll get access to customer support at certain times during the day, whereas if you’re on the growth or pro plan, you’ll get access to customer support 24/7 a day, via chat or phone.

Aside from the great customer service they provide, they are dedicated to providing their users with extensive online training and a community of individuals that is here to support each other and improve along the way. That’s why they’ve created Kajabi University – called Hero University – where you can access free and paid courses and learn from leading experts in the industry on how to build, market, and sell online courses and other digital products.

3.    Marketing and Selling with Kajabi

Sales Tools

The sales and marketing tools available on Kajabi are some of its main draws. Each plan has a certain set of marketing tools and built-in features that are designed to help you sell more courses, offer all kinds of products to your customers, and build customer loyalty.

Here are some of the helpful features it provides:

  • Setting prices. Kajabi offers users the ability to sell courses individually, bundle them together and sell them for a discounted price, give out coupons and team up with affiliates to sell even more courses and digital products. You can also offer your students payment plans so they can have more flexibility when paying for your courses.
  • Integrated check-out. Through Stripe and PayPal, you can accept payments from anywhere in the world.
  • 1-click upsells. Give your customers the opportunity to buy more from you with just one click and use that opportunity to earn more by providing 1-click upsells.
  • Subscriptions. Build customer loyalty with weekly, monthly and annual subscription plans.
  • Abandoned cart recovery. Give your leads another chance to buy your products when they’ve abandoned their cart without completing their order. Send them automated emails reminding them to complete their order so you can improve your conversion rate.
  • Free trials. Offer free trials to prospective student so that you can give them a taste of your content and then convert them onto paying customers.

Sales Funnel Builder / Pipelines

kajabi review

A sales funnel describes each step someone takes in becoming your customer/client. Sales funnels illustrate the journey prospective customers go through, so understanding this process and the places in the process potential customers usually drop out and leave your site will help you convert more leads and grow your business faster.

You don’t need to be an expert in sales funnels to create one in Kajabi. With Kajabi the whole process is automated and you have tested and proven blueprints that you can use for every marketing purpose. Using these blueprints, you can easily customize and launch pre-built frameworks designed for lead generation and connect several different marketing channels into multi-channel funnels.

You can use Kajabi’s pre-written copy to create sales funnels that are guaranteed to work. They are designed by some of Kajabi’s best and most successful customers. All you have to do is fill in the blanks and do any tweaks and customizations and you’ll be ready to launch a new pipeline right away. Their automated pipeline software is designed to make the process of collecting leads and making sales easy, so you can grow your business and focus on continuing creating successful courses, webinars, and other types of digital content, instead of learning the ins and outs of pipeline marketing.

The pipeline marketing software that you can integrate with Kajabi is called Clickfunnels and is used for creating sales and landing pages.

Clickfunnels is used as the primary method of capturing leads, designing sales pages, making an offer to your customers, and completing a sale. This means that using Clickfunnels, you can guide your visitors through the entire sales process so they don’t get confused along the way and leave without purchasing the product you’re offering.

You can also use Clickfunnels to follow up with visitors even after they’ve left your site by quickly capturing your visitor’s contact information. This way you can generate new leads constantly and be able to contact them again and again so you can increase your conversion rates.

4.    Kajabi Integrations

Another relevant marketing feature on Kajabi is the integrations. Kajabi offers built-in tools that you can use to integrate many functions. Currently, there are 10 native integrations for third-party apps that are available, including Google Analytics, MailChimp and so on. We’ll get more into the subject of integrations below, as we go through each of them one by one.

For non-native integrations, you can use the Zappier app, which allows you to integrate third-party apps that are not available through Kajabi.

Email Integration

Kajabi is an all-in-one business platform that provides all the necessary tools and features you can use to create courses and then market and sell them to potential students.

Kajabi functions as your email service provider or ESP, so you don’t have to pay extra for those services.

Email integration is the process of tying together an email service provider with systems, software, and tools, including course builders, so that when customers purchase something from you or fill out a form their email address and details can be ported right onto your inbox. You can later use this information to send out newsletters, promotions, free giveaways or notifications of any kind so that you can engage with your audience and boost your sales.

Kajabi offers integrations with 5 email services, including:

  • Aweber
  • Mailchimp
  • Drip
  • ConvertKit
  • ActiveCampaign

When you integrate one of these five email applications available through Kajabi, the platform will automatically export any customer contact data and create and update your list of contacts and subscribers.

The platform allows you to set up conditions for when your students complete a lesson, a test or some other milestone, so they can get an automatic email response to congratulate them on the successful completion of that step.

This way you won’t need to connect an outside email service and set up a subscription plan that would cost you extra.

If you don’t see your email service provider on this list, that doesn’t mean you can’t connect it to your courses. To achieve that you’ll need to use a third-party service called Zapier that’s available through Kajabi so you can connect your course provider with your email service provider.


Kajabi offers three built-in analytics tools that you can use. Their analytics integrations allow users to track and measure the performance of their site. This way you can gain valuable insight into your customer base and get to know your audience better. By analyzing the data provided by these third-party integrations you can make more informed marketing choices and grow your business faster.

To use these analytics tools, simply put the tracking codes from these apps onto your site so you can track and analyze all data in one place.

Kajabi offers the following three integrations used for tracking and analytics purposes:

  • Google Analytics. Web analytics service by Google that tracks and reports website traffic.
  • Segment. Customer data platform that you can use to collect, clean and control your customer data.
  • Facebook Pixel. Measure, optimize and build audiences, ensure your audiences are well-targeted, create custom audiences for your ad campaigns and learn everything there is to know about your website traffic.

Use these integrations to get rich insights about how people are interacting with your website, build a custom audience to reach your customers, and increase your sales.

5.    Kajabi Student Management Tools


When you’re creating courses, you’ll probably want to create quizzes or assessments for your students so you can add an extra layer of engagement and provide your students with the chance to check their knowledge on the subject and see where they stand.

Assessments are a great tool for creating quizzes, tests, surveys, and more.

Using Kajabi, you can create super simple quizzes with multiple-answer questions as well as more complex ones, depending on your needs.

To create quizzes on Kajabi, simply open the “People” tab on the dashboard, then under “People” select “Assessments” and add a new assessment. Once that’s done you can start customizing your assessment depending on what you want to achieve with it.


Kajabi doesn’t provide certificates through native integrations so you will need to use a 3rd party platform like Accredible or other similar platforms to offer your students completion certificates.


Kajabi offers the option of adding evergreen webinars to your product and sales pages. These webinars can be done on a live stream or can be composed of pre-recorded videos. You can set up evergreen webinars as a way to generate passive income, while you focus on other aspects of your work. You can use these webinars to ease new subscribers into the onboarding process by giving them access to your foundational content and connecting to them via video, rather than a dull text or PDF document.

6.    Marketing and Selling Your Courses with Kajabi

Affiliate Program

You can use Kajabi’s integrated affiliate program to increase your reach and find new audiences so you can boost your revenue. The affiliate program is a great way to generate new leads and expand your audience.

Use this option to encourage others to sell your courses for a commission so you can maximize your revenue and grow your business.

Your affiliates do not need to have a membership to your site to be able to become your affiliate and begin selling your courses.

Using the affiliate program you can set up an affiliate marketing system, track affiliate conversions, create detailed reports, and more.

Note: This option is available with the Growth and Pro plans only.

Membership Sites

Kajabi allows users to create exclusive membership sites where their audience can access gated content. This is a really good way of getting your audience interested in more of your content. You can create as many membership sites as you want and have different offers for each of them. Simply select the payment options your audience can choose from as well as how often they’ll be billed for their subscription (monthly or annually) and you can start offering your members access to a gated community on your site where they can access exclusive content and you can bring in even more in revenue.


Blogging is a great way of boosting your website performance on the Search Engines and can help you rank better. If you’re updating your blog with useful information that’s relevant to your audience and you’re doing so on a regular basis the search engine algorithms will index your website more often and keep it on their radar.

Having a blog can also keep users on your website longer, which is another ranking factor for search engines.

You can use your blog to target certain keywords and attract more audiences organically. And most importantly, having a blog allows you to connect better with your audience and gain regular followers so you can start a continued relationship with the audience you want to reach.


Use Kajabi to create a podcast that you can use to market your business, grow your audience and increase your revenue. Each Kajabi member has the ability to host a podcast and distribute it to Spotify, Google Podcasts, and Apple Podcasts.

On Kajabi, you have all the necessary tools to create, import, distribute and monetize your podcast, all while having everything neatly organized under one platform. You can have your courses, your website, your products and your podcast under one roof, so you can focus solely on growing your business without having to navigate from one platform to another.

Podcasts are great lead generation and branding tools that you can use to grow your audience. Through the platform, you can offer public and private podcasts. You can monetize your podcasts by making them private, or you can offer them to your membership program or as a part of another product.

7.   Kajabi Pricing Plans & Packages

Cost-wise, Kajabi’s plans start at $119/month and go up to $319/month.

Kajabi offers 3 different packages that range from basic to pro.

Let’s take a look at each package separately, so you can see which one works best for you.

kajabi review

Basic Package

Kajabi’s basic package is priced at $119 per month (paid annually) or $149 per month (paid monthly) and it offers the basic tools and features necessary to easily create, market and sell your courses and other digital products.

With Kajabi’s basic package you can get all the core features of the platform, including a few additional ones, like:

  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Customer Success Activation Call
  • Chat Support
  • Automations

This package is suitable for those of you who are starting out and looking to create your first courses or want to test out the platform and see if it’s a good fit for you. You can even test-drive Kajabi’s basic features for free by signing up for their free 14-day trial. This option is available for all of their plans.

If you start out with the basic package and decide to expand your business later on, you can switch to one of their more advanced packages that offer more features and benefits to meet the needs of your growing business.

Growth Package – Most Popular Plan

Kajabi’s growth package is priced at $159 per month (paid annually) or $199 per month (paid monthly) and it’s great for creatives and edupreneurs who are looking to create and sell up to 15 products.

Kajabi’s growth package includes all the basic features of the platform, including a few additional ones, like:

  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program

The growth package provides more volume and more features in comparison to the basic plan and is suitable for growing companies and businesses who are looking to scale their business by using the additional benefits the plan offers.

The affiliate program feature that’s added to the growth plan can help business get more exposure and grow, the 24/7 chat assistance can be useful in supporting them with any type of issue they might face and the option to remove the ‘Powered by Kajabi’ can give them more brand independence. These are just some of the benefits offered by the growth plan in addition to the increase in volume in almost every feature in comparison to the basic plan.

Pro Package

Priced at $319 per month (annually) or $399 per month (monthly), Kajabi’s pro package is designed for those of you out there who are looking for even more than what the growth package can offer. Advanced customers who are looking to deliver online education at scale and digital agencies who manage multiple clients can benefit most from using this package.

With this plan, you can easily build an education empire as all the limits in the number of products, pipelines, websites, contact, users and everything else are increased.

Kajabi’s pro package includes all the growth features of the platform, in addition to its code editor.

Kajabi Access Plan

In addition to the three main plans they offer, you also have the option of adding the Kajabi access plan to your subscription plan for $99 per month so you can unlock even more services, resources, and 6 one-on-one guidance sessions with a Kajabi Customer Success Manager. They will help guide you so you can optimize your platform to the fullest and will provide strategic advice that’s unique for your particular business.

By getting a Kajabi Access membership, you can immediately double the number of products, pipelines, and everything else on the list so you don’t have to move straight to the next plan right away and save money in the process.

Another benefit of the Kajabi Access membership is that you’ll be able to get access to Kajabi’s custom code editor, which is normally available to pro plan users only.

With Kajabi Access, you can be the first to hear about new releases, new Kajabi features, and improvements and be able to participate in Beta launches.

These are some of the benefits that come with Kajabi’s access plan, so if the features and benefits unlocked with this plan sound like something you and your business could benefit from, give Kajabi Access a try.

Is Kajabi Expensive?

Since pricing is often the #1 objection course creators have when discussing Kajabi’s plans, we decided to shed some light on the matter and determine whether or not Kajabi’s pricing is too high.

Although Kajabi started out as a basic online course platform, over the years it has transformed into an all-in-one business platform that has virtually replaced any other online tool you would use for your business, from a website and online course hosting to e-products, e-mail marketing, lead/sales/checkout pages, video hosting, funnels, and payment processing. This means that Kajabi offers all the features you need to make your online business work in one single place.

While their plans might seem steeply-priced at a first glance, especially for people who are just starting out and looking to create their first course or other digital products, using Kajabi you would get all of those services in one place, which means you would actually save money by not paying each subscription separately.

Additionally, not only would you get all of those tools and features for one price, but Kajabi also keeps expanding the list of tools they offer while keeping the price the same.

Do They Offer a Free Plan?

While some course platforms, like Thinkific, have a free plan that you can use, Kajabi offers paid plans only. However, if you want to test out the features of the platform risk-free, you can sign up for their 14-day free trial and see whether Kajabi is right for your needs and budget.

Sometimes they run extended free trial promotions to give prospective users enough time to test out the platform’s tools and features and make an informed decision, so keep a lookout for those if you want to give Kajabi a try without any obligations.

Kajabi Review: Pros and Cons

Kajabi Pros

  • Coupons and bulk sales: With Kajabi, you have the ability to offer discounts to your current and prospective students via bundles and coupons.
  • Make selling easier: Make it easy for your customers to pay by offering different payment options, such as one-time payments, installments, subscriptions, trials, one-click upsells and more.
  • Have everything in one place: Have your entire business and everything connected to your business all in one place.
  • No transaction fees: Get paid in full for your courses, without paying any transaction fees to Kajabi.
  • Useful automations: Kajabi offers integrated automations that are very useful to course creators and can help you scale your business, so you can focus on rolling out new content for your students.
  • 24/7 support: Experienced and professional support team that’s ready to answer any and all questions regarding the platform at any time.
  • Kajabi university: Hours of detailed training you can access through your Kajabi membership so you can master all of Kajabi’s tools and features.

Kajabi Cons

  • No free plan: Kajabi only offers a 14-day trial period, but no free plan.
  • No staging area: There’s no way to test out any changes on your website/s before publishing the content live, as there is no staging area that would allow that.
  • No central media library: If you want to access media files from an old course a while back, you can’t go to a central media library and search for them there. The only media files that are easily and readily available to you are the 30 or so most recent uploads.

Kajabi Review: FAQs

If you’re still left wondering whether Kajabi is right for you and you have some unanswered questions regarding the platform, we’ve got you covered below!

Let’s take a look at some of the most frequently asked questions about Kajabi to help you decide if the platform is a good fit for you.

Is Kajabi worth it?

Kajabi is an all-in-one business platform that offers more than just course creation. It puts a major focus on marketing and sales and provides intuitive marketing tools to help promote and sell your courses. It provides access to tools and services which would cost more than Kajabi’s subscription if you were to buy them separately, which makes Kajabi worth it.

Does Kajabi offer a free plan?

No, Kajabi doesn’t have a free plan, but if you want to try it out for free, you can check out their 14-day free trial, so you can see if Kajabi is right for you without any risk.

Is Kajabi user friendly?

All of Kajabi’s available features and tools interact seamlessly. The platform’s navigation is very intuitive and user-friendly. Everything is easy to set up so that the user won’t need to have any technical knowledge to achieve their goals.

Is Kajabi SEO friendly?

Yes, it is. The platform offers users a variety of tools and features that can be used for SEO purposes.

Can I sell physical products on Kajabi?

Yes, in addition to courses, you can also sell physical products through the platform. However, Kajabi’s software is primarily designed for selling courses and digital products, which is why it might not be the best fit for you if your main goal is selling physical products.

Does Kajabi charge transaction fees?

No, they do not charge transaction fees.

Wrapping Things Up

Kajabi is an excellent “all-in-one” web-based software platform where you can create, market, and sell online courses and digital products. You can use the platform to create a range of digital products, design your website, create sales pages and funnels to boost your sales and scale your business, and much, much more.

The platform is simple and intuitive and doesn’t require any tech knowledge for you to be able to navigate through its features and tools and create something unique and creative.

While its plans are pricier than some of its competitors, the features and tools it offers make this platform a solid choice for those looking to create and sell digital products.


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