Are you looking for a sales funnel template for your business? Want to see some examples to inspire you? In that case, you must already know the importance of controlling your company’s sales funnel and your customer’s shopping journey.
In this article, I am going to share with you 8 sales funnels templates you can download and start customizing today. But before, let’s make a review of what a sales funnel is, its stages and how to optimize yours for higher conversions and profits.
1. What is a sales funnel?
In marketing, a sales funnel is the name used to describe the process a customer follows since they are a prospect coming in contact with your brand for the first time until they purchase from you and become loyal customers.
This process happens organically in every business whether it’s being controlled or not.
However, a well designed and optimized funnel helps to turn cold prospects into long-term customers, increasing sales, profits and creating returning buyers with life-time value.
The “funnel” metaphor means there is a large audience of potential buyers ‘at the top’ that will eventually be reduced to a smaller group of highly-targeted, high-value customers. By breaking the buyer’s journey down into stages, you have more control over how and when you present offers.
Inside a funnel, every offer is actually a series of offers designed to increase purchase size as well as drive subsequent purchases. By offering products that increase progressively in price and value, you are able to generate trust, eliminate barriers, and increase the number of customers you end up generating.
Read More On: How does Clickfunnels ACTUALLY work?
2. What are the stages of a sales funnel?
To understand the stages of a sales funnel it is important to mention that they are directly related to the A.I.D.A. model of Awareness, Interest, Desire, and Action.
The model uses the following stages to successfully guide potential customers from initial attraction to action.
1. Awareness
It is the first stage of the sales funnel where the prospect becomes aware of their problems and learns about your product or service as a possible way to deal with it.
This could happen when they first read a post in your blog, saw your ad or visit your website for the first time.
2. Interest
At this stage, the prospect is actively looking for solutions to their problems. He starts considering your offer, consumes your content and subscribes to your list.
3. Desire/ Decision:
At this stage, the prospect is coming around to the idea of making a purchase to solve his problem. At this point, offers are made by using sales pages, webinars, calls, etc. You want to include different packages and options, so he can make the final decision to purchase.
4. Action
The final stage of the sales funnel has prospects clicking on the purchase button. This is your chance to reinforce the value of your offer — as well as the downsides of not taking it.
3. So, how does this translate to an actual funnel?
Russell Brunson, creator of Clickfunnels, suggests a model for an online sales funnels similar to the A.I.D.A steps but where the customer engages in —smaller to bigger—transactions throughout the whole process.
This is the model most marketers use when building a sales funnel and is the one you’ll see in the examples you will find in this article. It has the following stages:
Pre-Stage: Define your offer
Before you start creating your funnel, you want to design the entire ‘flow’ your customer will follow as they move through your funnel.
You also want to determine how you’ll connect each subsequent offer within your funnel. The idea is to use your lower-tiered offers to prepare customers to get full use out of the next product or service.
I like to use Funnelytics to map out my funnels’ sequence but you can also do it with pen and paper.
Stage 1. Traffic
In this stage, you’ll want to consider where your prospects naturally ‘hangs’ and create the best content and ad campaigns to drive them to your funnel
You want to be intentional about who you bring into your funnel since low-quality traffic will have you spending time and money in prospects that will never convert into buyers.
Stage 2. Bait
Also called a ‘freebie’ or lead magnet, a Bait is something you offer either for free or at a very low cost to get the prospect ‘inside your funnel’
It can mean you won’t make a profit on the sale but will turn profitable as they continue through your funnel.
Those who don’t take you up on your bait offer will be left out of your funnel but is they were not interested in your low-risk offer likely won’t be looking to purchase your big-ticket items.
Stage 3. Front End Offer
This is your low-price low-risk offer that helps your new customers solve surface-level issues with minimal investment.
Once they have taken you up on your bait offer, you’ll want to send them directly to a landing page with your “leveled” premium offer just so they know you have a more complete solution for them. You should also follow up with your email campaign to keep them engaged.
Stage 4. Middle Offer
After your prospect just took you on your first offer, it is the best moment to present an irresistible offer that will solve a specific problem and prepares them for the step on the funnel.
It can be in the form of an ‘upsell’ such as sale price on bulk orders, custom variations, extended subscription times, etc. Or ‘downsells’ like payment plans, cheaper versions or discounted trials.
Stage 5. Backend Offer
This is your most valuable and costly offer that will solve your customers’ biggest problem. At this point, your audience has gotten a taste of your lower-end offers and is more likely to engage with your highest-value offer.
There’s no guarantee that they will move onto the next stage but is on to you to convince them. If you have proven that your main concern is on providing value they’ll be more likely to trust your more expensive offer is worth it.
For a more in-depth explanation of how Clickfunnels works and how to make money with it, check out this article
4. Sales Funnels Templates and Examples
Now for the part you came here for: my high-converting sales funnels templates.
These templates are designed to be easily customized to your products and brand in just a couple of hours. They are designed in Clickfunnels which makes them easy to use even if you don’t have any design or programming knowledge.
Clickfunnels also has an easy A/B test feature so you can split test different parts of your funnel and optimize it quickly to improve your conversions.
(If you don’t have ClickFunnels account, click here to get a free 14-day trial so you can test out our funnel templates)
1. Free Plus Shipping Book Opt-in Funnel
Also known as a Lead Funnel or a Squeeze Page, an Opt-in Funnel exist at the top of your customers’ journey and its main goal is to convert visitors into leads. It does it by offering a gift in exchange for their email address.
In this case, you’d be using a ‘free plus shipping’ model, meaning you’d be offering a book for ‘free’ while asking the customer to cover the price of shipping.
Most visitors are aware of the model and, if interested in the book, are willing to cover that small amount to receive it.
Note: if you don’t have a Clickfunnels account yet, the button will redirect you to the home page so you can create your trial.
2. Supplement Funnel Template
With over $500,000/ month, this supplement funnels has been one of the most profitable in Clickfunnels’ history.
It has a clean design and is highly optimized. The pages look relatively simple but it combines several marketing techniques that engage the customers throughout the journey: a micro-commitment, a free offer, a video, money-back guarantee, call-to-action, and sense-of-urgency strategies.
This high converting page leads to an optimized Sales page, two Upsell pages, and a Thank You page.
Note: if you don’t have a Clickfunnels account yet, the button will redirect you to the home page so you can create your trial.
3. Lady Boss Free Trial Funnel Template
This funnel was created by Kaelin Poulin, the entrepreneur behind Lady Boss and is responsible for making her over $10,000,000 and 6 Two Comma Club Awards.
Kaelin is a master at building a community and a culture around the company that she has built where fans are genuinely obsessed and willing to buy anything she sells.
This is a 7-step funnel with a design that works better for female-oriented business but by changing the accent color you can make it work for any business.
It has a long sales page, an order form, 4 (yes, four) upsells and a confirmation page. This funnel is the perfect example that just because you have finished selling, it doesn’t mean that your customers is done buying and that’s why is always essential to test and make decisions based on data.
Lady Boss’s front end offer is a free trial of its subscription-based fitness program and is what allowed her to grow her business into other areas such as workout gear, events, and supplements.
Note: if you don’t have a Clickfunnels account yet, the button will redirect you to the home page so you can create your trial.
4. Digital Marketing Agency Funnel Template
This Digital Marketing Agency Funnel is completely ready for you to plug in your brand and portfolio and start generating leads. The sleek and modern design is just what you’d expect it from a Digital Marketing Agency that inspires your trust.
The landing page includes an opt-in button that triggers a contact form to request more information via email or Facebook Messenger. It also includes a service page, a portfolio page, a community page, and a blog.
As a Digital Marketing Agency this will help build your authority and position yourself as a trustable source in your industry.
Although this template is created with a Digital Agency in mind, you could customize it to work for any sort of service-based online offer.
Note: if you don’t have a Clickfunnels account yet, the button will redirect you to the home page so you can create your trial.
5. Perfect Webinar Funnel Template
Webinars are one of marketer’s preferred ways to converted cold traffic. It allows you to have the prospects’ attention for a long-enough time to sell them into your amazing offer without any distraction.
This high-converting sales funnel is designed to persuade users to sign up for a webinar. The page layout features short and punchy calls-to-action on a clean, attractive design.
Once users sign-up, they will be guided through 3 indoctrination pages with a video each where they are pre-framed for the webinar increasing the chances of they actually attending and eventually buying.
If you are looking for a webinar sign-up template this is a great one that can be customized to your business in minutes.
Note: if you don’t have a Clickfunnels account yet, the button will redirect you to the home page so you can create your trial.
6. Fishbowl Funnel Template
The Fishbowl Funnel is used in the first stage of the customer’s journey. Its main purpose is to generate leads by offering the chance of winning a prize. It’s called that way based on the fishbowls found at reception desks, checkout etc. – where people put in their business cards/contact details for a prize draw.
In this template, the landing page is really simple and makes it as easy as possible for people to opt-in. In fact, you probably could get away with asking for the email only. Don’t ask for unnecessary information since prospects can be put off by a long opt-in form.
After the initial opt-in, this funnel directs to an upsell where you use this opportunity to pitch prospects into your unique offer.
Finally, this template features a thank you page where you can present your products and tell your customers what to expect from you.
Note: if you don’t have a Clickfunnels account yet, the button will redirect you to the home page so you can create your trial.
7. Ecommerce Sales Funnel Template
This e-commerce sales funnel template has been used to sells tens of thousands of physical products across different niches. It works for any kind of offer whether you are selling at full retail price, promoting bundles/discount deals or running a free plus shipping campaign.
It includes a landing opt-in page, an order form, three upsells and a confirmation page.
The landing page collects users’ email addresses before they can proceed to the order form. This step allows you to build a huge list regardless of whether people end up buying or not.
The order form page has been heavily tested converting up to 40% in some markets. It is recommended to always offer multiple quantities, with discounted pricing. This increases the average order value of any e-commerce funnel allowing you to spend more per customer on ads and scale your campaigns aggressively.
For the upsells, always offer people more of what they just bought or a complimentary product. One-click purchasing means the conversion rates can be amazing if the product is appealing.
Finally, on the confirmation page, the template includes a summary of what the customer has purchased throughout all the funnel. Use this page to also set expectations around delivery times and customer service.
Note: if you don’t have a Clickfunnels account yet, the button will redirect you to the home page so you can create your trial.
8. Personal Coaching Funnel
This personal coaching funnel template has a lead generation tool on the landing page where people can opt-in for a freebie by entering their email.
When it comes to the coaching niche, decisions are not made impulsively since trust and rapport are an essential part of the purchase process.
In that sense, this funnel helps to showcase your work, testimonials, and experience to get people interested enough to engage with you but it will be equally important to nurture the leads with a strong email campaign and social media presence.
Besides the landing page, this template includes five pages for programs/course, ‘clients love’ (testimonials), 1:1 coaching and contact.
There is an opt-in form in all of them which redirects to a thank you page where you can offer one of your entry-level packages and tell them what can they expect from you moving forward. This is a great place to invite them to follow you on social media, join your Facebook group. etc.
Note: if you don’t have a Clickfunnels account yet, the button will redirect you to the home page so you can create your trial.
5. You have your funnel template… now what?
Your funnel won’t magically bring customers to the door, you actually need to implement one or more traffic strategies to attract visitors. Here are some you can start implementing:
Social Media Traffic:
Billions of people all over the world use social networks to engage with brands and discover new products and services when using social media. Therefore, if you are not already taking advantage of social media, you are missing out on the most effective way of reaching out to your audience.
You can start bringing prospects to your funnel by promoting a free lead magnet on your social media pages, creating a Facebook group or engaging in related forums. This is a great strategy for growing your traffic and email list.
SEO Traffic
SEO helps to increase traffic and visibility for your website in search engines.
By using blog posts to attract visitors and include an opt-in form is a useful tool for capturing the attention of prospective customers and get them inside your funnel.
YouTube Traffic
YouTube is the second largest search engine across the globe and a great way of driving free organic traffic to your site.
To gain exposure and momentum, you need to create valuable tutorials and videos that add immense value to your target audience. If they like what you offer and trust you can help them, they’ll be eager to learn where they can find out about your services.
Paid ads Traffic
If you have a budget to invest with, paid advertising is a great way to speed things up and drive traffic to your sales funnel.
Mastering either organic or paid traffic is a whole other subject to touch on. My recommendation is to focus on one traffic source and do not change it until you have dominated it.
If you wish to learn more about traffic strategies, make sure to get a free copy of Russell Brunson’s new Traffic Secret’s book.
Bottom Line
Designing and optimizing your sales funnels is essential to increase your profits and acquire loyal customers that bring stability and projection to your business.
A sales funnels template can be the foundation of your success but it is essential that you understand your audience, their pain points and build a relationship based on giving them always more value than they expect.
To find out more about the strategies behind building a successful funnel, learn from the best at Clickfunnels’ One Funnel Away Challenge.
