Are you wondering what are the reasons behind starting a blog and why should you consider it?
While some people start a blog for pleasure and others do it for business, there are many benefits of blogging that can support your career and life goals regardless of your background and industry.
In this article you will discover some of the most common and valid reasons for starting a blog including achieving financial freedom, growing your business and expanding your opportunities,
Here are 30+ reasons that will make you crave to start a blog:
Why Start A Blog: Top Reasons to Become A Blogger
1. You can earn money
If you are wondering if you can start a blog to make money, the answer is yes! While a percentage of bloggers do it as a hobby, the majority of bloggers use their blog as a platform to make money.
When you start a blog, you are ultimately building your own platform and audience from scratch which gives you many options for monetization. From placing ads to promoting affiliate offers and selling your own digital products, a blog can become a great source of revenue if you how to implement a viable business model.
2. You learn new things
When you start a blog, it is recommended and common that you do it on a topic that you are passionate about or interest in. You would be spending a lot of time reading and writing about that one topic so it only makes sense that is something you are already familiarised with or at least have a certain knowledge of.
But even if you already know a lot about your niche, starting a blog would require you to deepen your knowledge even further so you can share that with your readers.
This gives you the opportunity to learn about a subject that you already enjoy while using your knowledge to validate your expertise and grow an audience that trusts you.
3. It is almost free
Starting a blog is really cheap. If you stick to the basics, all you need is a hosting service which is what allows your blog to exists on the internet. This costs around $2.95 a month with Bluehost which is one of the most popular hosting providers.
Compared to other online business models where you need to invest in inventory, product development, and ads, the overhead costs of starting a blog are super low, which makes it an accessible business model to a broader population.
Other nonessential costs of starting and running a blog include things like an email autoresponder and landing page builder. You can check out this article to find out all the costs of starting a blog.
4. Anyone can do it
Starting a blog is something anyone can do. No requirements, no qualification, and no gatekeeping. You can grow a full-time revenue from scratch without any previous experience.
Nowadays, all the information you need to start a blog (or any other business) can be found online through a quick Google search so all you really need is some determination and consistency.
While some bloggers have a background in writing or digital marketing, lots of successful ones have started their blogs without any previous knowledge so there is no reason why you can’t do the same.
5. Improve your communication and argumentative skills
Communication and argumentative skills are not innate to everyone and not something that is necessarily taught in school, yet they are super important for your everyday life, networking, and professional career.
Through blogging, you will develop the ability to dissect a topic, explain it in the most efficient way and defend your opinion about any topic with strong arguments.
But these are very universal and necessary competencies that will have a positive impact in your day-to-day life, your relationships, and how you interact with different people.
6. Improve your Writing Skills
As you can expect, there is a lot of writing involved with starting and running a blog so you will inevitably improve your writing skills through all the practice you will be making.
You don’t need to have any previous writing experience or skills, but blogging will push you to work your writing muscles and you will get better by simply doing it often.
When I started my first blog, I used to spend more than 8 hours on a short 500 word post that now takes me less than an hour. Even with all the time they took me, looking back I can see that my first blog posts are not my best work but we all start somewhere.
7. Improve your confidence
Being completely honest, starting a blog is not easy nor for everyone. You need a lot of discipline and especially patience.
New content takes about 12 to 18 months to rank on search engines so during these time you won’t be getting any visits or results.
It takes a lot of determination and vision to be able to push through this stage and continue creating content without getting any feedback or external motivation.
BUT it is during this time that you will build your discipline, work ethic and learn to trust the process. When you are on the other side, you will have a new sense of confidence and pride that no one will be able to take from you.
8. You will be more confident about being known
If you are anything like me, you don’t particularly love the idea of being a public figure and it might even be one of the reasons why you are considering starting a blog.
Actually, before starting my first blog, I was debating whether to do that or to start a Youtube Channel. I chose the blogging path because I could remain anonymous and use a brand to position my blog. But as I started to create content I was proud of, the idea of being recognized as the author seem more appealing.
Whether you choose to create a brand for your blog or to do it under your own name, building something from the ground and creating content you are happy to share, will help you be more confident with being known.
9. Bring attention to a cause
If there is a topic that you are passionate about and want to draw attention to, starting a blog about it is a great way to spread the word and get more people interested in the cause.
This does not apply for every case since some topics are not related to social causes but if you are looking for a way to do activism online, then blogging can help you put your voice out there.
Ultimately, you don’t need to write about a social cause to make an impact. I, for example, am passionate about financial freedom and helping people live on their own terms so by writing about digital marketing and making money online, I can help my readers achieve that.
10. Build your Authority
If you want to start any type of business, find the job of your dreams, or sell your services online, building your authority and credibility in your niche is key to your success.
Nowadays, anyone can learn about yourself through a simple Google search, and having a blog with valuable information on your topic will help you gain the trust of your potential clients, employers, readers, or business partners.
Also, if you are trying to start a side hustle like dropshipping or affiliate marketing, using a blog is a great way to gain credibilty and let potential buyers come to you instead of going after them through ads or other types of marketing campaigns.
11. Get you a writing job
If your goal is to get a writing job, starting a blog is a great way to build your portfolio while increasing your chances of being discovered by someone in your industry.
Or if you don’t want to get a regular job but rather keeping your independence and being a freelance, blogging can also help. It is an excellent way to show off your skills, and can help you find new clients organically.
You can show people your blog when applying for jobs or you can add a section on your site where people can learn about your services and how to hire you.
12. No income limit
On regular jobs, you are basically exchanging your time for money so there is a limit to how much you can make. But when you build your own blog, there is always a possibility to increase your income.
You can grow your revenue by creating more content and hence getting more visitors, including more affiliate offers, creating new digital products or offering sponsored content.
There is no limit to how much money you can make with your blog if you treat it like a business and have a varied monetization strategy.
13. Help others with your knowledge
Regardless of your altruistic motives or lack thereof, a blog is a valuable resource that will help a lot of people in your niche and provide them with the solutions and answers they are looking for.
While there might be other similar blogs out there to the one you can create, you should always aspire to make better content to what already exists.
Whether you. do it by sharing your unique experience and perspective, doing more throughout research, or providing with an extra resource like an infographic or downloadable, creating content that helps others will help you become a better blogger and guarantee your blog’s success.
14. Build an audience
Nowadays, the most important currency any entrepreneur or business owner can have is people’s attention. Companies pay millions of dollars to get in fron of people and starting your own blog allows you to create an audience of people interested in what you have to say without having to pay for ads or stay on top of multiple social media apps.
Creating a blog with valuable content allows you to attract the right people to your website who might be interested in buying the products you offer, supporting your cause, or start a partnership with you.
Ultimately, having your own audience creates many possibilities to make money online and puts you in the driving seat.
15. Can help you land your dream job
If you don’t want to make blogging your full-time job because you have a different dream for your career, starting a blog can still help you land the job of your dreams by developing your expertise and credentials.
Additionally, starting your blog and deepening your knwoledge of you ncihe can help you discover new areas of interest that you hadn’t thought about and even connect with people in your industry that can offer you new opportunities.
Blogging can truly open doors for you and be the stepping stone that transforms your professional life.
16. Search engines love blogs
Small businesses that blog get 126% more lead growth than small businesses that do not blog.ThinkCreative
If you have a website for your business it can be hard to get organic traffic since these type of sites are usually low in content.
Search engines like Google love blog content because it is heavy in information so it is seen as a valuable resource, especially when compared to eCommerce or business websites.
This is why starting a blog for your business website is one if the best way to drive organic and targeted traffic and improve your rankings on search results without having to spend thousands on ads.
17. Flexible schedule and location
In the internet era, one would think that most jobs that are performed with a computer can be done remotely. However, lots of companies still want their employees to spend 5 days a week and 8 hours a day —if not more— in the office.
If you are something like me and can’t imagine spending the majority of your adult life between 4 walls, then you will value the flexibility that blogging provides.
As long as you have your laptop and some decent wifi, you can run your blog from any corner of the word and at the hours that work best for you. Not sure about you but this one point would be enough to convince me.
18. Get you a book deal
Landing a book deal can take a lot of work and time and starting your own blog can be the first step towards your getting you that dream deal.
Having your own blog can not only help you to practice your writing but it will also help you build your authority in your niche and grow an audience of people interested in what you have to say. This can help you demonstrate to publishers that there is an audience for your book idea.
And if that book deal is taking longer than you expected, you already have a following which would make it easier to publish it yourself as I explain in the next point.
19. It’ll help you publish your work
If you are interested in becoming a self-published author, starting your own blog can help you make the process easier and more successful.
Writing a book, putting it out there, and getting people to read it is not as easy as some people make it sounds. There are hundreds of thousands of new books being launched every month so in order to succeed as a self-published author, you need a name for yourself which is what a blog can help you achieve.
By growing a blog, you’ll be building a base of readers and subscribers excited to read not only the content you write on your blog but your book as well. Especially if you get your audience excited with quotes and excerpts.
20. Helps you find clients for your services
If you offer any kind of service online, you know that one of the most challenging parts of being a freelancer is finding clients.
Blogging is one of the best ways to get clients not only because it brings potential customers to your site but because it helps you build trust with them at the same time by sharing and validating your knowledge.
Readers who have been consuming your content are much more likely to turn into customers than any stranger that runs into an ad since they already know about your products and services and your expertise.
21. Be Your Own Boss
If you are reading this article, you are probably not happy with working for someone else and following orders most of your life. If that rings a bell, then starting your blog can put you in the driver’s seat and become a full time job where you are the only one making the choices.
When I first started blogging after working as a copywriter for 10 years, I had the habit of thinking someone would come and correct me but when I realized I had the final call on all my content and work, it was super freeing and motivating.
while it can be overwhelming sometimes, if you have an entrepreneurial spirit you will appreciate creating something on your own and putting it out there for the world to see it!
22. Collect highly targeted leads
High-quality leads are the foundation of any successful business and blogging is one of the best ways to attract them with little to no money.
In this context, blogging is also known as content marketing and can help you attract people who are actively looking for the knowledge or solutions you can provide.
If you write with your target audience in mind, you can get highly targeted leads into your email list and turn your blog into a lead generation machine that nurtures your sales funnels on autopilot.
23. Helps you share your hobbies
Have you heard the saying “Choose a job you love, and you will never have to work a day in your life”? That can definitely be true if you choose to blog about something you are passionate about like a hobby or art interest.
If you love golf, baking, painting, playing games or traveling, you can choose to blog about them and build an audience that shares your interest and passion. That being said, you should always do your research to make sure that your topic has a big enough audience for it to be profitable and worth your time.
In a similar way, if you are an aspiring artist, blogging can help you build a following of loyal fans who will be happy to support your journey and who will make it easier to launch your work into the world.
24. You decide who you want to work with
One of my favorite aspects about blogging is that it puts you in the driver’s seat and you are not forced to follow anyone’s orders or work with any companies, influencers or sponsors you don’t like.
While in a regular job, you always need to follow someone else’s orders (even if you have certain decision power), with your own blog, you are 100% in charge of choosing what to write about, what brands to recommend and who to network with.
If you have an independent spirit like me, you probably struggle with authority and you will find great fulfillment and freedom in having full control of the direction of your blog.
25. Belong to a Supportive Community
Starting a blog does not only help you create an audience but it also allows you to meet people and getaccess to a huge community that shares your same interests and passions.
Regalrdless of your niche if choice, there;ll be a community to go with it and since there is no geographical limits to the online world, you can meet people from anywhere that you would not do otherwise.
Additionally, you will also be part of the blogging community which is a great way to feel supported and understood during your journey. Blogging can be a lonely job and all bloggers know it so they are always happy to meet fellow colleagues and exchange experiences and lessons.
26. Develop Tech Skills
During my time as a blogger, I have learned more tech skills than I did in my entire life or college education.
From setting up your hosting and domain to installing WordPress and your theme of choice and learning how to edit images, create landing pages and send email campaigns, blogging involves a lot more than just writing.
If you are someone who enjoys learning, then starting a blog is one of the best ways to challenge you to figure out something new every day and become and improve your tech skills. Moreover, you will develop hireable skills that people pay good money for so can even make some cash on the side.
27. It can get you speaking and consulting deals
Becoming an authority in your niche won’t only help you build trust with your readers but it can also help you get high-paying speaking and consulting gigs since you will become an expert in your industry and people will be willing to pay good money for your advice and time.
Additionally, besides your niche of expertise (e.g technology, fitness, etc.), you will also become and expert in the process of starting and running a blog and will be able to teach others how to do it.
28. Make Passive-ish Income
If the idea of making money while you sleep or take a vacation excites you, then starting a blog can help you build passive income from scratch.
While it is not completely passive like investing in real state or stocks, once you have built a good base of articles and have the traffic coming in organically, your blog will earn you money from ad revenue, affiliate sales and digital products on autopilot.
Eventually, you can also outsource most of your blog tasks so you can spend more time on the parts you enjoy the most or simply have free time to enjoy life!
29. It Is Great For Self-Development
While a lot of people don’t see blogging as an alternative for personal growth, it can definitely impact your character positively and help you build healthy habits and a resilient mindset.
The benefits of blogging are many, but the first 10-12 months can be really challenging since you won’t get any traffic or results. So you need to be disciplined and consistent with your work and trust the process that if you continue to show up, you will see the rewards in the future.
The main reason why a lot of blogs ‘fail’ is because bloggers quit before seeing any results but if you are patient and can work based on your intrinsic motivation, you can be one of the fortunate ones that enjoy a life of independence and financial freedom.
30. You can document your life
While lifestyle blogs are not as popular as they first were before social media replaced them, there are still lots of super popular lifestyle bloggers that make money by sharing and documenting different aspects of their lives.
A great example of a lifestyle blog is Cup of Jo which covers topics like relationships, design, food, style, travel, culture, and motherhood. Blogger Joanna Goddard started it in 2007, as a hobby and now does it full time and even has a dedicated team of writers.
Even if you are not interested in making a revenue or a career from your blog, you can simply use it as a way to document your life for your future self!
31. It is fun
Last but not least, blogging is fun! It can help you explore your passions, build something you are proud of from scratch and build a community of people with shared interests.
Blogging is much more than just writing and you will be able to discover many aspects that you enjoy and others that you can outsource so you can focus mostly on what you like.
While I do warn people that starting a blog is not a walk in the park, I am happy and grateful I get to it and enjoy it 99% of the time. If you have a creative spirit, you will enjoy starting your own blog and make something out of nothing!
Why Start A Blog? – FAQ
Is it worth starting a blog in 2021?
Blogging has changed A LOT in the last 10 years. While before it was really easy to start a blog with a dozen of articles and get good organic traffic, nowaday there is way more competition so you need high-quality articles and a good SEO strategy to get some traction.
That being said, blogs are not going anywhere and —in my opinion as someone who runs three of them—are still one of the most accessible and low-risk ways to build a significant online revenue.
Do people still read blogs?
The short answer is yes! According to the latest blogging statistics. 77% of Internet users report regularly reading blog posts and they are considered valuable resources worthy of being shared so people will almost certainly continue reading blogs for many years to come.
From making money online and leaving your 9-5 to sharing your experience and getting amazing opportunities, starting a blog is one of the best ways to build your authority online and use it for multiple purposes.
If you are willing to put in the work and have realistic expectations, starting a blog can change your life and and help you achieve many of your goals.
To get started, check out this article on How To Start A Successful Blog